The Challenge
Client had a surplus of inventory prior to rebranding. They still suffered from lack of exposure and were considering a total rehaul of their messaging, packaging and more. However, prior to rebranding, they wanted to get as much recognition for the taste, texture and health benefits of their current tea inventory. How does a company distribute such a large amount of tea in a small period of time to a target market that would be interested in a premium tea?
The Solution
The V2M2 Group had ties to a local movie director who was debuting his movie in the local area. This movie featured Hollywood stars such as Fiona Dourif (When We Rise), Paul Sorvino (Goodfellas, Law and Order) and Todd Bridges ( The Waltons, Little House on the Prairie, Diff’rent Strokes, The Replacements).
Within one week, the V2M2 Group was able to secure a spot in the Swag Bags at the movie premier. In one evening, we were able to distribute 500 packets of Asian Sun Tea and get it into the hands of several Hollywood personalities.
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