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12 Tips for Creating Engaging Visual Content on Social Media

The importance of creating visual content for social media cannot be understated.

Need proof? Look no further than the Google Doodle. By changing its look everyday, Google creates a reason to visit its landing page and use its search engine over others.

Strong visual content on social media has the same effect. It gives people a reason to follow, like, comment, and eventually buy from you.

Need more proof?

LinkedIn posts with images have a 98% higher comment rate on average Tweets that include visual content are three times more likely to get engagement Facebook posts with photos get more likes and comments

Visuals tend to leave more of an imprint, too. We’re 65% more likely to remember information if it includes an image.

So, are you ready to step up your creative? Let’s get visual.

Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network.

12 tips for creating visual content on social media 1. Make visuals part of your social media strategy

Want to create great visual content on social media? Start here.

Great visuals are only as good as the social strategy that supports them. Your creative may follow best practices, but without purpose, narrative, timing, and other strategic elements, you’ll be doing your art department a disservice.

Whether you know it or not, all companies have a brand identity and visual language on social—some are just more fluent on social than others. A social media style guide can help with this.

Every visual strategy should include:

Audience research. Do some background on your audience’s interests and think about what type of visual content they’d like to see. Create a mood board. Add content, color palettes, and other visuals that will help shape your direction. Themes. Mix things up with recurring themes or pillars. Air France’s Instagram feed, for example, includes a combination of destination shots and airplane photos. Platform. Consider how you should adapt your visual strategy for each social channel. Timing. Make sure to post visuals on social at peak times. But think big picture, too. Will you need more visual content around certain holidays? Planning ahead will help you better manage your budget and production calendar.

Can you guess @Cashapp’s visual themes?

2. Get to know the creative basics

What makes a great visual? If you can’t answer this question, a little studying up may be in order.

Sure, there’s not one good way to create a visual. But there are some basic best practices to take into consideration. And you have to know the rules before you can break them.

Here are some basic best practices for creating social media visuals:

Have a clear subject. It’s usually best to have a single focal point in your image. Remembers the rule of thirds. With some exceptions, it’s best not to centre your subject perfectly. Use natural light. If your image is too dark, it’s harder to see. But

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