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Outperform Business Expectations with Marketing Automation
Marketing automation is one of those things that’ll help you expand your business fast while keeping control over where it goes and making sure that growth stays within the confines of what you want to achieve.
The Ultimate Guide to Customer Journey Mapping: How to Use It and Why You Need It
Customer journey mapping is a strategic process that allows you to think about your customers and their experiences at every touchpoint with your brand. It’s a technique that helps you see where they struggle, take unnecessary steps, or go through a lengthy process....
What is Marketing Automation and Why You Need to Invest in It Today
When you think of marketing, most people think of advertising and sales. But marketing is so much more than that. Marketing is messaging, communications, and the overall plan to increase your business’s visibility, grow your customer list, and funnel new leads....
5 Tips to Avoid Operational Bottlenecks and Improve Your Marketing Efficiency
When businesses face a period of rapid growth, it can be tempting to adopt short-term measures to cope with the increased demand. While these measures may help to temporarily remove operational bottlenecks, they may also have a negative long-term impact. By...
How to Calculate Social Media ROI: A Step-by-Step Guide
Social media ROI is a valuable metric that can be used to determine the success of your social media marketing efforts, and whether or not they’re worth the time and money you’re investing in them. Social media is an integral part of any marketing strategy. It has...
TikTok’s US Adult Users Double Year-Over-Year; Here Are Age and Income Breakdowns
TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has...
Email Subject Lines That Can Improve Your Sales Email
One of the first things any customer sees when they open an email from your company is the subject line. The subject line can make or break the fate of an email and can get a potential customer interested in opening and going through its content. Source: Email Subject...
How to Build an Online Community of Like-Minded Entrepreneurs
Online communities are the way of the future: They bring people of all ages, backgrounds and hometowns together over a common industry, skill set or interest. I’ve personally been stunned by the impact of an online community from my own experience. Source: How to...
Managers: How Not to Lose the War Even as You Win the Battles
If you look at the list of Fortune 100 companies of 50 years ago, you'll see that most of them no longer exist. Why? Nearly all of them failed because they focused on winning their battles--and in the process they lost their wars. Source: Managers: How Not to Lose the...
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How Technology Can Help Your Business Thrive During Lockdown
There’s no denying that we are experiencing one of the most difficult times in a generation, especially for business. With the Coronavirus pandemic at its peak, many industries have already been forced to make major changes to the way they operate in order to survive...
How and Why to Use Social Media for Marketing During the COVID-19 Pandemic
The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. What does this mean for the billions of economic engines scattered around the world? How are businesses to sustain themselves? Source: How and Why to Use Social...
Why Marketing Automation is the Best Thing You Can Do For Your Business
How to Make Your Daily Workflow Productive
59 Social Media Statistics You Need to Know in 2020
The number of internet users around the world is rapidly approaching 4.5 billion. That’s more than half of the entire global population, so it is little wonder that as we head into 2020, at least 90% of businesses are using social media to promote their business as...
CMOs Report A Skills Gap in Data and Analytics
One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...
Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social
Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the...
Consumers Look to Social Media for D2C Content
The majority of B2B and B2C brands benefit from the increased exposure and traffic that social media provides. For those B2C brands selling direct-to-consumer (D2C), social media content appears to be welcomed by customers, with more than one-third (36%) of consumers...
3 Ways Accurate Sales Data Can Unleash Revenue Potential
Learn why accurate sales data is important to help boost your revenue potential, and how using the right tools can make all the difference. Source: 3 Ways Accurate Sales Data Can Unleash Revenue Potential
