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In-Person Events Ranked #1 Among B2B Demand Generation Tactics
Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers. More than three-quarters (76%) of survey...
The 2019 Instagram Hashtag Guide—How to Use Them and Get Results
If you include the right Instagram hashtags on your posts, you will likely see higher engagement than you would if you didn’t have any. Why? Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (e.g. #NoFilter, #WorldCup)—categorize...
16 Tools for Creating Quick and Beautiful Social Media Images
Are you struggling with creating great images for your social media? Look no further. This comprehensive list will point you in the right direction.
7 Creative Ways Brands Are Using Polls in Instagram Stories
A mind-blowing 500 million Stories are posted on Instagram every day. Whether you’re part of the 50 percent of brands who are already creating Stories, or the other 50 percent who should definitely be thinking about it, you’re probably wondering: how do you keep your...
21 of the Best Social Media Apps for Marketers in 2019
A social media marketer without apps is like a mechanic without tools, a lumberjack without an axe, a captain without a ship, or a freelance writer without a caffeine addiction. Point being: You’re not going to get much work without social media apps. And it’s not...
16 of the Best Social Media Monitoring Tools
Social media is a powerful research tool for companies who want to know what people think of them. (Hint: All companies should want to know what people think of them.) But with more than three billion people using social networks, keeping track of what they say can...
How to Turn Fans Into Engaged Superfans
Do you want to improve your fan engagement? Wondering how to turn fans into superfans? In this article, you’ll discover how to encourage your fans to engage with your business in deeper, more meaningful ways. Why Does Fan Engagement Matter to Marketers? Most...
The 6 Key Ingredients of a Perfect Social Video
If a picture’s worth a thousand words, a video might just be priceless. The number of daily videos produced on Instagram has quadrupled in the last five years, and YouTube users watch more than a billion hours of content every day. With stats like these, it’s no...
The Best Time to Post on Instagram in 2019 (and the Worst)
Is there really a best time to post on Instagram? Since Instagram switched to an algorithm-based feed in 2016, the question of timing has become especially fraught. If posts don’t show up chronologically, does the time you post them even matter anymore? The answer is...
7 Smart Ways to Drive Conversions on Social Media
Got loads of fans for your social media campaigns? Yes? Give yourselves a pat on the back. Feels good to have all those views, likes, shares, and comments for your video, images, and posts, right? Now what are you going do with all that attention on your brand? It’s...
Three Questions to Ask When Hiring a Digital Marketing Agency
It has been around 7 years since I started my digital marketing agency. Although it did not hit full stride until 2017, there are just some things that have remained constant throughout the years. These constants are not only important with business in general, but...
2 Tips for Creating Great Visual Content
Lately, all of the talk has been about how content is king. More recently, the hype, and rightfully so, has been around visual content. This should come as no surprise because people have been fascinated with pictures for centuries. Having been a professional...
Why teach entrepreneurship?
It’s an old question: “can you teach entrepreneurship?” Many people believe that entrepreneurship just happens – people are either entrepreneurs or they are not. As a consequence, what’s the point in teaching it?Certainly, there’s plenty of evidence that...
The Ultimate List of 30+ Free Instagram Tools to Grow Your Following
Aug 17, 2017 Last updated: Aug 17, 2017 7 minutes to read More than 700 million people use Instagram and 400 million of those users check the app daily.With such a large audience, and some incredibly business friendly updates such as Instagram Ads, Stories, and...
Search Has Changed. Here’s How Your Content Needs to Evolve.
When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true.Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5 billion searches...
How to Get More Clients Without Being Pushy
As someone who travels the country for a living, one of the questions I get asked is, “As a service professional, how can I get more clients without being pushy?”Because let’s face it: getting clients as a coach, consultant, speaker, lawyer, chiropractor or other...
The Biggest Trend in Digital Marketing
The biggest trend in digital marketing is not video, content marketing or SEO. It is the business acumen.
How to Start a Digital Marketing Strategy the Right Way
We get questions from business owners all of the time about how to start a digital marketing strategy. Often our first question is met with a "dear-in-the-headlights" look. We thought that it would be much easier to explain the thought process in an Infogram. A...
