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How AI is Changing Marketing Forever
Picasso Style AI Generated Image The integration of Artificial Intelligence (AI) into the marketing world has been an exciting development that has forever changed the landscape of marketing. AI has made it possible to create content quickly and accurately, which has...
From Numbers to Strategy: How to Harness Data Insights for Digital Marketing Success
Introduction As a digital marketer, I understand the importance of data insights in driving business growth. In today's world, data is a valuable asset that can be used to inform marketing strategies and campaigns. In this blog post, I will explore the different types...
3 Biggest Trends in Digital Marketing in 2023 You Need to Do Now
I have been doing this long enough to be able to predict and identify trends long before they are popular. That being said, here are the top 3 biggest trends in digital marketing in 2023. 3 Biggest Trends in Digital Marketing in 2023 One of the biggest trends in...
Social Media Marketing is Powerful for SEO
The rise of digital marketing has changed the way businesses reach their customers. Social media marketing is one of the most popular digital marketing strategies today. When used correctly, it can be an effective tool for driving more traffic to your website and...
ActiveCampaign: Unveil Your Business Potential
Are you looking to maximize the effectiveness of your digital marketing strategy? If so, ActiveCampaign may be the missing link in your digital marketing success. By leveraging this powerful tool, you can streamline your campaigns, boost sales, and generate more...
Greatly Increase Marketing Success with Data Analysis
Data analysis is one of the most powerful tools available to businesses in today’s world. It can be used to gain insight into customer behavior, identify trends, and make better decisions. With the right data analysis strategy, businesses can gain a competitive edge...
8 Mind-blowing Reasons Why You Need Video Marketing
Having a well-thought-out video marketing plan is essential for any business looking to get ahead in today's digital age. Videos are a great way to engage with customers, increase brand visibility, and drive conversions. With the rise of mobile technology and social...
The Ultimate Guide to Customer Journey Mapping: How to Use It and Why You Need It
Customer journey mapping is a strategic process that allows you to think about your customers and their experiences at every touchpoint with your brand. It’s a technique that helps you see where they struggle, take unnecessary steps, or go through a lengthy process....
What is Marketing Automation and Why You Need to Invest in It Today
When you think of marketing, most people think of advertising and sales. But marketing is so much more than that. Marketing is messaging, communications, and the overall plan to increase your business’s visibility, grow your customer list, and funnel new leads....
5 Tips to Avoid Operational Bottlenecks and Improve Your Marketing Efficiency
When businesses face a period of rapid growth, it can be tempting to adopt short-term measures to cope with the increased demand. While these measures may help to temporarily remove operational bottlenecks, they may also have a negative long-term impact. By...
How to Calculate Social Media ROI: A Step-by-Step Guide
Social media ROI is a valuable metric that can be used to determine the success of your social media marketing efforts, and whether or not they’re worth the time and money you’re investing in them. Social media is an integral part of any marketing strategy. It has...
TikTok’s US Adult Users Double Year-Over-Year; Here Are Age and Income Breakdowns
TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has...
Email Subject Lines That Can Improve Your Sales Email
One of the first things any customer sees when they open an email from your company is the subject line. The subject line can make or break the fate of an email and can get a potential customer interested in opening and going through its content. Source: Email Subject...
How to Build an Online Community of Like-Minded Entrepreneurs
Online communities are the way of the future: They bring people of all ages, backgrounds and hometowns together over a common industry, skill set or interest. I’ve personally been stunned by the impact of an online community from my own experience. Source: How to...
How to Make Your Daily Workflow Productive
59 Social Media Statistics You Need to Know in 2020
The number of internet users around the world is rapidly approaching 4.5 billion. That’s more than half of the entire global population, so it is little wonder that as we head into 2020, at least 90% of businesses are using social media to promote their business as...
CMOs Report A Skills Gap in Data and Analytics
One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...
Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social
Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the...
