by Franklin Rivera | Apr 19, 2022 | Digital Marketing, Marketing Automation, Marketing Strategies
When you think of marketing, most people think of advertising and sales. But marketing is so much more than that. Marketing is messaging, communications, and the overall plan to increase your business’s visibility, grow your customer list, and funnel new leads....
by Franklin Rivera | May 8, 2020 | Digital Marketing
TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has...
by Franklin Rivera | May 8, 2020 | Digital Marketing, Email
One of the first things any customer sees when they open an email from your company is the subject line. The subject line can make or break the fate of an email and can get a potential customer interested in opening and going through its content. Source: Email Subject...
by Franklin Rivera | May 8, 2020 | Digital Marketing, Social Media 411, Social Media Strategy
Online communities are the way of the future: They bring people of all ages, backgrounds and hometowns together over a common industry, skill set or interest. I’ve personally been stunned by the impact of an online community from my own experience. Source: How to...
![CMOs Report A Skills Gap in Data and Analytics]()
by Franklin Rivera | Mar 7, 2020 | Digital Marketing
One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...
