Do you ever wonder why the best marketers have such great sales skills? Or why those marketing gurus are always so enthusiastic about getting people to buy their products? Or why they’re able to get people to say yes to their ideas without even batting an...
When you think of marketing, most people think of advertising and sales. But marketing is so much more than that. Marketing is messaging, communications, and the overall plan to increase your business’s visibility, grow your customer list, and funnel new leads....
Digital transformation is the inevitable consequence of digitization, globalization and the Fourth Industrial Revolution. Companies that do not transform will be left behind. To thrive in the digital age, companies need to transform their business models, organization...
When businesses face a period of rapid growth, it can be tempting to adopt short-term measures to cope with the increased demand. While these measures may help to temporarily remove operational bottlenecks, they may also have a negative long-term impact. By...
Social media ROI is a valuable metric that can be used to determine the success of your social media marketing efforts, and whether or not they’re worth the time and money you’re investing in them. Social media is an integral part of any marketing strategy. It has...
