Digital transformation is the inevitable consequence of digitization, globalization and the Fourth Industrial Revolution. Companies that do not transform will be left behind. To thrive in the digital age, companies need to transform their business models, organization and culture. So, what role does culture play in the digital transformation? To effectuate such a transformation, businesses must understand the current state of their culture. With this in mind, companies should adopt a forward-looking, strategic culture transformation approach. This approach should be an integral part of your overall digital transformation strategy This blog post shares five essential tips to prepare your company culture for a digital transformation.

Define Your Core Values

Your company culture is the result of how your employees define themselves and their organization. In other words, your culture is the reflection of your values. Therefore, it is critical to define your core values early in the transformation process. Your core values can be whatever you want them to be. However, most companies select values that reflect their corporate cultures. For example, a company that places a high value on collaboration may define core values as trust, teamwork and respect.

Educate Everyone About Digital Transformation

Preparing Your Company Culture for a Digital Transformation

An effective way to prepare your company culture for a digital transformation is to educate everyone about it. This could be your entire team, or at least the ones who will be responsible for the transformation. In-house training, webinars and company-wide meetings are all effective ways to educate everyone in the organization. One of the main challenges with digital transformation is educating everyone in the company about the opportunities and the obstacles that lie ahead. Although many people understand the concept of digital transformation, they often do not fully understand how it will impact them and their roles within the organization. Educating everyone will help establish a common understanding and language around the transformation. This, in turn, will help facilitate the smooth implementation of transformation initiatives.

Welcome Change with an Open-Mind


At the outset, it is important to remember that change is a normal part of life, and it is something that everyone will experience at some point in their lifetime. Therefore, when change occurs, it is important not to resist it, but instead, welcome it with an open mind. Resist the urge to cling to the past because it cannot be changed. Instead, welcome change and consider how it will impact the future. Change is a part of life, and it is something that everyone will experience at some point in their lifetime.

Measure the Impact of Change

After your company culture has been transformed, it is important to measure the impact of the change. This can be done in a number of ways. For example, you can ask employees to rate their experience of the change on a scale of one to ten, or you can have them complete a survey. Having a measure of impact will allow you to track the progress of the transformation and identify areas for improvement.


Businesses need to be aware that their culture is the foundation on which their success is built. Therefore, it is critical to understand the current state of your culture and prepare it for a digital transformation.

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