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Expand Your Digital Mind5 Tips to Avoid Operational Bottlenecks and Improve Your Marketing Efficiency
When businesses face a period of rapid growth, it can be tempting to adopt short-term measures to cope with the increased demand. While these measures may help to temporarily remove operational bottlenecks, they may also have a negative long-term impact. By...
How to Calculate Social Media ROI: A Step-by-Step Guide
Social media ROI is a valuable metric that can be used to determine the success of your social media marketing efforts, and whether or not they’re worth the time and money you’re investing in them. Social media is an integral part of any marketing strategy. It has...
TikTok’s US Adult Users Double Year-Over-Year; Here Are Age and Income Breakdowns
TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has...
Email Subject Lines That Can Improve Your Sales Email
One of the first things any customer sees when they open an email from your company is the subject line. The subject line can make or break the fate of an email and can get a potential customer interested in opening and going through its content. Source: Email Subject...
How to Build an Online Community of Like-Minded Entrepreneurs
Online communities are the way of the future: They bring people of all ages, backgrounds and hometowns together over a common industry, skill set or interest. I’ve personally been stunned by the impact of an online community from my own experience. Source: How to...
How to Make Your Daily Workflow Productive
59 Social Media Statistics You Need to Know in 2020
The number of internet users around the world is rapidly approaching 4.5 billion. That’s more than half of the entire global population, so it is little wonder that as we head into 2020, at least 90% of businesses are using social media to promote their business as...
CMOs Report A Skills Gap in Data and Analytics
One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...
Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social
Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the...
Consumers Look to Social Media for D2C Content
The majority of B2B and B2C brands benefit from the increased exposure and traffic that social media provides. For those B2C brands selling direct-to-consumer (D2C), social media content appears to be welcomed by customers, with more than one-third (36%) of consumers...
How the Fastest-Growing US Companies Are Using Social Media
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research. Source: How the Fastest-Growing US...
6 Steps to Create a Unique and Memorable Brand Identity
What’s your personality? Can your friends describe you in one or a couple of words? And can you describe, let’s say your colleague that way? You probably started naming adjectives like smart, funny, or sophisticated. We use the qualities that the person shows to...
10 of the Best Marketing Analytics Tools to Try in 2020
You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Source: 10 of the Best...
How Artificial Intelligence Is Changing Social Media Marketing
Every time you open Instagram, there are some new ads for you. All these ads relate to what you search for. You move to the explore section and can find thousands of related posts that interest you. But, how is that possible? This is not just the story of Instagram...
Add value to your firm with process automation services
Technology is transforming the way we work by automating repetitive tasks and letting us focus on high-impact tasks and reduce costs. Source: Add value to your firm with process automation services
4 Must-Have Tools to Help You Create Amazing Social Media Content
These tools can help streamline and improve your digital marketing performance - worth considering as we head into the new year. Source: 4 Must-Have Tools to Help You Create Amazing Social Media Content
Social Media ROI: How to Measure Your Social Marketing
Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Source: Social Media ROI:...
How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard
Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles? In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility,...