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59 Social Media Statistics You Need to Know in 2020
The number of internet users around the world is rapidly approaching 4.5 billion. That’s more than half of the entire global population, so it is little wonder that as we head into 2020, at least 90% of businesses are using social media to promote their business as...
CMOs Report A Skills Gap in Data and Analytics
One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...
Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social
Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the...
Consumers Look to Social Media for D2C Content
The majority of B2B and B2C brands benefit from the increased exposure and traffic that social media provides. For those B2C brands selling direct-to-consumer (D2C), social media content appears to be welcomed by customers, with more than one-third (36%) of consumers...
3 Ways Accurate Sales Data Can Unleash Revenue Potential
Learn why accurate sales data is important to help boost your revenue potential, and how using the right tools can make all the difference. Source: 3 Ways Accurate Sales Data Can Unleash Revenue Potential
14 Amazing Female Store Owners Sharing Their Wisdom This International Women’s Day
Did you know that it's International Women's Day on Sunday? I'm extremely lucky to be surrounded with strong women in my life. I'm also blessed to be a "girl dad"... raising two strong-willed and clever young ladies. It might sound a bit meta but one day the children...
How the Fastest-Growing US Companies Are Using Social Media
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research. Source: How the Fastest-Growing US...
Here’s How PR Pros Are Using Social Listening
PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content...
6 Steps to Create a Unique and Memorable Brand Identity
What’s your personality? Can your friends describe you in one or a couple of words? And can you describe, let’s say your colleague that way? You probably started naming adjectives like smart, funny, or sophisticated. We use the qualities that the person shows to...
4 Ways to Optimize Your Content Marketing With Split Testing
Have you ever thought of using split testing to boost the performance of your content marketing campaigns? Chances are, you already know about it and what role it plays. For most of us, it helps in boosting the conversion rate of a web page, an email or an ad. Source:...
‘Lego Masters’ Is a Celebration of Creativity, Play, and Engineering. Here’s Why Every Leader Should Watch
The new show on Fox is the right combination of competition and play, which is why you should start watching right now. But, more important, the show is a reminder of how creativity actually works, and how you can harness it for your team. So often, creativity is...
10 of the Best Marketing Analytics Tools to Try in 2020
You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Source: 10 of the Best...
Do You Really Need Sound in Your Instagram Stories? [New Research]
Since the dawn of Stories features across social media platforms, many brands have asked, "Should we make Stories with or without sound?" While some people love to get the full experience of sight and sound while they watch Stories on various platforms, others watch...
How to Find Niche Influencers For Your Social Media Campaigns in 2020
Influencers are a new generation of old-fashioned celebrities who are now running a billion-dollar market all over social media. They no longer need to be a music/cinema/or sports star to be contacted by brands for advertising their products or services. A majority of...
Do High DA Backlinks From Blog Comments Help Rankings?
If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link...
Twitter knows GIFs dominate the platform. A new accessibility feature will allow more people to enjoy them.
It may not be an edit button ( nor will it ever be ), but Twitter snuck in a nifty little feature for us to play with heading into the weekend of the Super Bowl. If you've ever looked at Twitter while sports were happening, you've probably seen countless GIFs posted...
How to Structure Your Content for Organic Google Rankings: A Proven Process
Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks. Read the full article at MarketingProfs Source: How to...