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The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research. Source: How the Fastest-Growing US...

PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content...

What’s your personality? Can your friends describe you in one or a couple of words? And can you describe, let’s say your colleague that way? You probably started naming adjectives like smart, funny, or sophisticated. We use the qualities that the person shows to...

Have you ever thought of using split testing to boost the performance of your content marketing campaigns? Chances are, you already know about it and what role it plays. For most of us, it helps in boosting the conversion rate of a web page, an email or an ad. Source:...

The new show on Fox is the right combination of competition and play, which is why you should start watching right now. But, more important, the show is a reminder of how creativity actually works, and how you can harness it for your team. So often, creativity is...

You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Source: 10 of the Best...

Since the dawn of Stories features across social media platforms, many brands have asked, "Should we make Stories with or without sound?" While some people love to get the full experience of sight and sound while they watch Stories on various platforms, others watch...

Influencers are a new generation of old-fashioned celebrities who are now running a billion-dollar market all over social media. They no longer need to be a music/cinema/or sports star to be contacted by brands for advertising their products or services. A majority of...

If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link...

It may not be an edit button ( nor will it ever be ), but Twitter snuck in a nifty little feature for us to play with heading into the weekend of the Super Bowl. If you've ever looked at Twitter while sports were happening, you've probably seen countless GIFs posted...

Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks. Read the full article at MarketingProfs Source: How to...

Every time you open Instagram, there are some new ads for you. All these ads relate to what you search for. You move to the explore section and can find thousands of related posts that interest you. But, how is that possible? This is not just the story of Instagram...

Technology is transforming the way we work by automating repetitive tasks and letting us focus on high-impact tasks and reduce costs. Source: Add value to your firm with process automation services

Americans spend more on food out of the home than in it – and deals and discounts could spur that trend even further. Indeed, more than three-quarters (77%) of Americans say that a deal or discount would make them more likely to dine out instead of eating at home....

Who are the major vendors? What should I be looking for? What are the costs? Please visit Marketing Land for the full article. Source: Choosing a marketing automation platform

Gratitude in the workplace goes a long way. Here's how gratitude can have a lasting effect on your company. Source: A Grateful Culture Is A Healthy Culture. Here’s How To Create It.