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One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...

Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the...

The majority of B2B and B2C brands benefit from the increased exposure and traffic that social media provides. For those B2C brands selling direct-to-consumer (D2C), social media content appears to be welcomed by customers, with more than one-third (36%) of consumers...

Learn why accurate sales data is important to help boost your revenue potential, and how using the right tools can make all the difference. Source: 3 Ways Accurate Sales Data Can Unleash Revenue Potential

Did you know that it's International Women's Day on Sunday? I'm extremely lucky to be surrounded with strong women in my life. I'm also blessed to be a "girl dad"... raising two strong-willed and clever young ladies. It might sound a bit meta but one day the children...

The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research. Source: How the Fastest-Growing US...

PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content...

What’s your personality? Can your friends describe you in one or a couple of words? And can you describe, let’s say your colleague that way? You probably started naming adjectives like smart, funny, or sophisticated. We use the qualities that the person shows to...

Have you ever thought of using split testing to boost the performance of your content marketing campaigns? Chances are, you already know about it and what role it plays. For most of us, it helps in boosting the conversion rate of a web page, an email or an ad. Source:...

The new show on Fox is the right combination of competition and play, which is why you should start watching right now. But, more important, the show is a reminder of how creativity actually works, and how you can harness it for your team. So often, creativity is...

You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Source: 10 of the Best...

Since the dawn of Stories features across social media platforms, many brands have asked, "Should we make Stories with or without sound?" While some people love to get the full experience of sight and sound while they watch Stories on various platforms, others watch...

Influencers are a new generation of old-fashioned celebrities who are now running a billion-dollar market all over social media. They no longer need to be a music/cinema/or sports star to be contacted by brands for advertising their products or services. A majority of...

If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link...

It may not be an edit button ( nor will it ever be ), but Twitter snuck in a nifty little feature for us to play with heading into the weekend of the Super Bowl. If you've ever looked at Twitter while sports were happening, you've probably seen countless GIFs posted...

Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks. Read the full article at MarketingProfs Source: How to...