by Franklin Rivera | Jan 31, 2020 | Digital Marketing
Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles? In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility,...
by Franklin Rivera | Jan 31, 2020 | Digital Marketing
More, more, more! This seems to have been the slogan of companies and digital content creators in recent years. In an era that’s becoming increasingly competitive and concerned about excess, the idea of “more and more,” as it relates to creating content, should be...
by Franklin Rivera | Dec 24, 2019 | Social Media Strategy, Branding, Marketing, social media for small business
When done right, building a brand on social can pay dividends for your business and set you up for years of success. One small misstep, however, can result in lost trust and credibility that can take the same amount of time to regain. Inspired by insights gleaned from...
by Franklin Rivera | Dec 10, 2019 | Advertising Trends, Content Marketing, Digital Marketing, News & Events, Social, social media for small business, Social Media Strategy, Social Media Tools, Strategy
If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists. This...
by Franklin Rivera | Nov 21, 2019 | Digital Marketing, Social, Social Media 411, Strategy
Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising no one.) But it’s a lot easier said than done. In 2019, 87% of businesses were using video as a marketing tool, and 90% of them said that they felt competition and...