by Franklin Rivera | Mar 19, 2020 | Social Media 411
The number of internet users around the world is rapidly approaching 4.5 billion. That’s more than half of the entire global population, so it is little wonder that as we head into 2020, at least 90% of businesses are using social media to promote their business as...
![CMOs Report A Skills Gap in Data and Analytics]()
by Franklin Rivera | Mar 7, 2020 | Digital Marketing
One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...
by Franklin Rivera | Mar 7, 2020 | Digital Marketing
Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the...
by Franklin Rivera | Mar 7, 2020 | Digital Marketing
The majority of B2B and B2C brands benefit from the increased exposure and traffic that social media provides. For those B2C brands selling direct-to-consumer (D2C), social media content appears to be welcomed by customers, with more than one-third (36%) of consumers...
