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The number of internet users around the world is rapidly approaching 4.5 billion. That’s more than half of the entire global population, so it is little wonder that as we head into 2020, at least 90% of businesses are using social media to promote their business as part of a wider marketing strategy.

So whether you’re a statistics nerd who loves to crunch the numbers, or you’re looking for information about social media to help you establish which platforms are the right ones to use for your business, these statistics are the ones that we think are the most useful in 2020.

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