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What is Marketing Automation and Why You Need to Invest in It Today
When you think of marketing, most people think of advertising and sales. But marketing is so much more than that. Marketing is messaging, communications, and the overall plan to increase your business’s visibility, grow your customer list, and funnel new leads....
5 Tips to Prepare Your Company Culture for a Digital Transformation
Digital transformation is the inevitable consequence of digitization, globalization and the Fourth Industrial Revolution. Companies that do not transform will be left behind. To thrive in the digital age, companies need to transform their business models, organization...
5 Tips to Avoid Operational Bottlenecks and Improve Your Marketing Efficiency
When businesses face a period of rapid growth, it can be tempting to adopt short-term measures to cope with the increased demand. While these measures may help to temporarily remove operational bottlenecks, they may also have a negative long-term impact. By...
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