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17 Instagram Marketing Tips You Can’t Afford to Ignore

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. While just over half of U.S. marketers used Instagram in 2016, more than 75% will do so by 2020.

It’s no wonder: Instagram has a billion monthly active users, and an advertising audience of more than 849 million.

This Instagram marketing tips for 2020 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro.

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

Setting up an Instagram for business account

Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account. If you already have one, skip ahead to the tips below. If you already have a personal account, you can skip to step no. 3 of these instructions.

If you’re brand new or are creating a brand new account, here’s what to do:

Step 1: Download the Instagram app For iOS For Android Step 2: Sign up Open the app. Tap Create New Account (on iOS) or Sign Up With Email or Phone Number (on Android). Enter your email or phone number. Create your username and password. Fill out your profile info (more on this in Tip 4) and tap Done. Step 3: Switch to a business account Go to your profile and tap the hamburger icon at the top right. Tap Settings, then Account. Connect your account to your Facebook business page, if you have one. Add your business details. Tap Done. 17 Instagram marketing tips you can’t afford to ignore 1. Use a business account

Just in case you skipped over the section above and plan to dive into the rest of the tips while using a personal account, here’s why you should reconsider.

A business account gives you access to features you can’t use with a personal account, including:

Instagram Insights (see Tip 17) Instagram ads (see Tip 16) Instagram Shopping (see Tip 13) Contact information and a call-to-action button on your profile

A creator account has its own set of benefits for influencers and content creators. But for most marketers, a business account is where it’s at. Hop back up to the top of this post and convert your account if you haven’t already done so.

2. Clearly define your goals

All social platforms are tools. But you can’t use those tools effectively unless you know what it is you’re trying to build.

Instagram marketing can mean different things to different marketers. Are you looking to:

Increase brand awareness? Get new leads? Establish your brand as an industry leader? Make sales?

You might even want to combine several different outcomes. But unless you know where you want your Instagram strategy to take you, you’re unlikely to get there. We’ve got a whole blog post on goal setting to help you decide

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