![CMOs Report A Skills Gap in Data and Analytics]()
by Franklin Rivera | Mar 7, 2020 | Digital Marketing
One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...
by Franklin Rivera | Mar 7, 2020 | Digital Marketing
Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the...
by Franklin Rivera | Mar 7, 2020 | Digital Marketing
The majority of B2B and B2C brands benefit from the increased exposure and traffic that social media provides. For those B2C brands selling direct-to-consumer (D2C), social media content appears to be welcomed by customers, with more than one-third (36%) of consumers...
by Franklin Rivera | Feb 25, 2020 | Digital Marketing
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research. Source: How the Fastest-Growing US...
by Franklin Rivera | Feb 25, 2020 | Digital Marketing
What’s your personality? Can your friends describe you in one or a couple of words? And can you describe, let’s say your colleague that way? You probably started naming adjectives like smart, funny, or sophisticated. We use the qualities that the person shows to...
