How can you make sure that your business keeps growing and out-performing other businesses in your industry? With so many businesses struggling, it’s getting harder for companies to stay ahead of the curve. Out of all the different tools you can use to grow your business and give yourself an advantage over the competition, marketing automation might not seem like something you need right now. After all, everything about your company is currently small and still growing. But if you keep on going at this rate, sooner or later it will plateau and not grow as fast as you want it to. Marketing automation is one of those things that’ll help you expand your business fast while keeping control over where it goes and making sure that growth stays within the confines of what you want to achieve.
What Is Marketing Automation?
Marketing automation is the use of software that helps small businesses streamline their marketing efforts. It helps companies send emails, send out bulk text messages, create social media posts, and more, all according to a set schedule that the business owner designs. At its core, marketing automation is about taking the tasks that your sales or marketing team does manually — like sending emails to leads, scheduling social media posts or even updating your website — and automating those tasks so they’re done consistently and according to a set schedule. This helps you save time and scale your marketing efforts so you can reach more people, generate more leads and ultimately get more customers.
Why Use Marketing Automation?
It’s no secret that marketers are swamped with work. In fact, according to the marketing automation company, ActiveCampaign, marketing is the number one challenge facing small business owners. And ActiveCampaign is not alone in their assessment of the situation. The Marketing Automation company, Marketo, has found that 66% of B2B marketers don’t have the time to create personalized content for each individual lead. That’s not surprising since you’d probably want to spend most of your time on high-value activities. The problem is that there’s only so much time in a day and it’s hard to know how to prioritize your tasks when you have so much on your plate. That’s where marketing automation comes in. It’ll help you save time while still keeping you focused on high-value activities.
What Can Marketing Automation Help You Accomplish?
– A consistent flow of leads – You want to make it as easy as possible for potential customers to reach you. You also want to make sure that you stay in front of their minds as often as possible so you have the best chance at closing more sales. Marketing automation gives you the tools to do both. It’ll help you stay on top of your lead generation efforts by consistently engaging people and inviting them to move further through the sales funnel. – A steady stream of referrals – When your customers are happy, they’ll tell their friends about you. However, they’re more likely to refer their friends if they get a great experience with your company in the first place. That’s why it’s important to give them a great experience right from the start. – Improved brand awareness – While you want to talk to leads directly, you also want to be careful to not annoy them. You also want to make sure that your brand is top-of-mind. – A consistent message – It’s important that your customers get a consistent message from you. They need to know that you’re there for them, that you have the solution to their problems, and that you’re trustworthy.
3 Important Benefits of Marketing Automation
– Greater ROI – This is especially true for B2B companies that use marketing automation. HubSpot found that companies that use marketing automation generate up to 87% more leads than companies that don’t. Plus, companies that employ marketing automation enjoy a 33% higher customer retention rate. – More time for high-value activities – We’ve already talked about how important it is to spend your time on high-value activities. Marketing automation takes care of the low-value tasks so that you can focus on your high-value activities. – Stronger relationships with customers – Marketing automation can help you stay in touch with your customers. It enables you to be more personable while still respecting their time. – Stronger brand awareness – Customers will remember your name and that you’re a company they can trust.
2 Key Strategies To Grow Your Business With Marketing Automation
– Be consistent – You want to be consistent with your marketing efforts because it’s the best way to build a relationship with your audience. You want your customers to know that you’re there for them and that you’re consistent. What better way to do that than to be consistent with your content and your outreach efforts? – Be genuine – You also want to be genuine. It’s important that your customers know you’re not just trying to sell them something. They need to know that you’re there to help them find solutions to their problems. That’s the only way you’ll be able to build a strong relationship with your audience. – Stay focused – One of the most important things about marketing automation is that you don’t get sidetracked. – Stay authentic – You also want to stay authentic to your brand. It’s important that each message you send is consistent with your brand. That way, your customers will know exactly who you are and what you’re trying to achieve. – Stay in your customer’s shoes – It’s important that you know who you’re marketing to. You have to know what their challenges are and you have to know what their needs are. You have to know what they want. – Stay on-task – It’s also important that you stay on-task. You can’t let your automation software take you off-course.
Marketing automation can help you grow your business faster and more profitably by streamlining your marketing efforts. It can help you generate more leads, gain more customer loyalty, and create stronger brand awareness. With marketing automation, you can create your campaigns and lists, send out emails, and even send out bulk text messages, all according to a set schedule. You can also create landing pages, track your leads, and much more.