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Since the dawn of Stories features across social media platforms, many brands have asked, “Should we make Stories with or without sound?” While some people love to get the full experience of sight and sound while they watch Stories on various platforms, others watch this type of content when they’re on-the-go.

Of the respondents who watch Instagram Stories, 56% say they watch with the sound on “Sometimes,” while 29% say, “Always.” Only a small chunk of consumers say they never watch Stories with the sound on.

Source: Do You Really Need Sound in Your Instagram Stories? [New Research]

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