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So much to do on social media, so little time. And so many ways to do it, too. Some right, some not-so-right.

But don’t worry, we’ve got you covered with the following must-follow social media best practices.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

14 social media best practices for 2019 1. Learn everything you can about your audience

The first social media best practice?

If you don’t know who your audience is, you can’t give them what they want. And then they won’t give you what you want (their business).

Who are you trying to connect with?

Millennials, single moms, kids with kanines? That’s a start, but get as specific as you can to best engage them. Do the research and rely more on data, less on your gut.

Get clear about your current customers, too. So you can go find and make new ones with the same traits. Such as:

Their age Where they live What languages they speak How much they earn How much they spend What they buy What they do in their spare time What stage of life they’re in (student, parent, retiree)

Other tactics to consider for learning about your audience include:

Analyze website and social media analytics Be clear about the value for your products and services Create a target market statement Test your social ads on your target market Lather, rinse, repeat—to learn new ways and means over time

Want to dive deeper into this topic? We have a guide to conducting audience research that includes a template to help you build customer/audience personas.

2. Choose which networks to use (and which to ignore)

Because too many marketers spread themselves too thin across too many networks.

How do you determine which networks to show up and share on?

Research the demographics. This will help you determine which networks to use—and which to lose. These are the kinds of insights you should be looking for:

Instagram demographics A billion users, 500 million of them active every day 71% of Americans between 18 and 24 use this network 43% African Americans, 38% Hispanic, 32% white for U.S users Facebook Demographics More active monthly users than any one country’s population 1.4 billion daily users, and 2.13 billion monthly ones 25-34 year olds are the biggest segment for U.S. users 75% of U.S. adults rake in $75,000+ Twitter demographics Big. Political. Platform. More so than the others. 330 million active monthly users 45% of new users have college degrees

I think you get the idea.

Know more about your audience and who uses what social network and combine those two data points to better sell your brand.

3. Have a plan

Have you created a social media strategy, summarizing what you want to do and achieve on social media?

Yes? Good job.

No? You should. Why?

To know whether you’re succeeding or failing for every post, share, like and comment.

This guide will walk

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