Social media ROI is a valuable metric that can be used to determine the success of your social media marketing efforts, and whether or not they’re worth the time and money you’re investing in them. Social media is an integral part of any marketing strategy. It has...
When done right, building a brand on social can pay dividends for your business and set you up for years of success. One small misstep, however, can result in lost trust and credibility that can take the same amount of time to regain. Inspired by insights gleaned from...
Facebook demographics reach farther and wider than any other social media network. But it’s important to look closely at the numbers to get a full picture of who uses Facebook—and how usage has changed over the years. And it has definitely changed. In some places,...
If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists. This...
