by Franklin Rivera | Jan 9, 2023 | Digital Marketing, Content Marketing, Video
Having a well-thought-out video marketing plan is essential for any business looking to get ahead in today’s digital age. Videos are a great way to engage with customers, increase brand visibility, and drive conversions. With the rise of mobile technology and... 
by Franklin Rivera | Aug 9, 2022 | Digital Marketing, Customer Engagement, Customer Experience, Education, Email, Growth Strategies, Marketing Automation, Marketing Automation
Customer journey mapping is a strategic process that allows you to think about your customers and their experiences at every touchpoint with your brand. It’s a technique that helps you see where they struggle, take unnecessary steps, or go through a lengthy process.... 
by Franklin Rivera | Apr 19, 2022 | Digital Marketing, Marketing Automation, Marketing Strategies
When you think of marketing, most people think of advertising and sales. But marketing is so much more than that. Marketing is messaging, communications, and the overall plan to increase your business’s visibility, grow your customer list, and funnel new leads.... 
by Franklin Rivera | May 8, 2020 | Digital Marketing
TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has... 
by Franklin Rivera | May 8, 2020 | Digital Marketing, Email
One of the first things any customer sees when they open an email from your company is the subject line. The subject line can make or break the fate of an email and can get a potential customer interested in opening and going through its content. Source: Email Subject... 
by Franklin Rivera | May 8, 2020 | Digital Marketing, Social Media, Social Media Strategy
Online communities are the way of the future: They bring people of all ages, backgrounds and hometowns together over a common industry, skill set or interest. I’ve personally been stunned by the impact of an online community from my own experience. Source: How to... 
