Customer journey mapping is a strategic process that allows you to think about your customers and their experiences at every touchpoint with your brand. It’s a technique that helps you see where they struggle, take unnecessary steps, or go through a lengthy process....
When you think of marketing, most people think of advertising and sales. But marketing is so much more than that. Marketing is messaging, communications, and the overall plan to increase your business’s visibility, grow your customer list, and funnel new leads....
TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has...
One of the first things any customer sees when they open an email from your company is the subject line. The subject line can make or break the fate of an email and can get a potential customer interested in opening and going through its content. Source: Email Subject...
Online communities are the way of the future: They bring people of all ages, backgrounds and hometowns together over a common industry, skill set or interest. I’ve personally been stunned by the impact of an online community from my own experience. Source: How to...
If you look at the list of Fortune 100 companies of 50 years ago, you’ll see that most of them no longer exist. Why? Nearly all of them failed because they focused on winning their battles–and in the process they lost their wars. Source: Managers: How Not...
