by Franklin Rivera | Nov 27, 2022 | Business, Business of Marketing, Customer Engagement, Customer Experience, Digital Marketing, Email, Marketing Automation, Marketing Automation, Technology
In today’s digital world, customers are connected and informed like never before. As a result, their expectations for brand interaction have also increased. They’re now expecting companies to respond to their inquiries and meet their needs almost instantaneously.... 
by Franklin Rivera | Aug 9, 2022 | Digital Marketing, Customer Engagement, Customer Experience, Education, Email, Growth Strategies, Marketing Automation, Marketing Automation
Customer journey mapping is a strategic process that allows you to think about your customers and their experiences at every touchpoint with your brand. It’s a technique that helps you see where they struggle, take unnecessary steps, or go through a lengthy process.... 
