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6 Steps to Create a Unique and Memorable Brand Identity, V2M2 Group, Inc.What’s your personality? Can your friends describe you in one or a couple of words? And can you describe, let’s say your colleague that way? You probably started naming adjectives like smart, funny, or sophisticated. We use the qualities that the person shows to better categorize and understand our feelings towards them.

Source: 6 Steps to Create a Unique and Memorable Brand Identity

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