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Influencers are a new generation of old-fashioned celebrities who are now running a billion-dollar market all over social media. They no longer need to be a music/cinema/or sports star to be contacted by brands for advertising their products or services.

A majority of marketers believe that influencer marketing on social media is the most effective means of building brand awareness. Google has announced that the number of searches for the term “influencer marketing” has increased by more than 1500 percent in three years.

Source: How to Find Niche Influencers For Your Social Media Campaigns in 2020

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