In 2019, Instagram Stories hit 500 million daily users . Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner’s own platform: Facebook Stories .
![Which Instagram Story Formats Really Engage Viewers [New Research], V2M2 Group, Inc.](https://v2m2inc.com/wp-content/uploads/2020/02/Instagram20Story20Formats.png)
Source: Which Instagram Story Formats Really Engage Viewers [New Research]
