The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research. Source: How the Fastest-Growing US...
PR professionals have a wider variety of responsibilities these days, going beyond just pitching to journalists. In a survey of 3,700 global marcomm professionals, a new report [download page] from Talkwalker finds that the majority of respondents consider content...
What’s your personality? Can your friends describe you in one or a couple of words? And can you describe, let’s say your colleague that way? You probably started naming adjectives like smart, funny, or sophisticated. We use the qualities that the person shows to...
Have you ever thought of using split testing to boost the performance of your content marketing campaigns? Chances are, you already know about it and what role it plays. For most of us, it helps in boosting the conversion rate of a web page, an email or an ad. Source:...
The new show on Fox is the right combination of competition and play, which is why you should start watching right now. But, more important, the show is a reminder of how creativity actually works, and how you can harness it for your team. So often, creativity is...
