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Reaching the $1 trillion mark in 2018, Asian-American spending power is impressive, to say the least. With data from a recent report [download page] from Nielsen predicting that Asian-Americans’ spending power will reach $1.3 trillion in just 4 years, this is a demographic group that should command marketers’ attention. Asian-Americans are a big and diverse… Read More »

The post Asian-Americans Have Strong Purchasing Power. How Can Marketers Reach Them? appeared first on Marketing Charts.

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