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Twitter chats (or Tweet chats) are public conversations organized around a specific topic on Twitter. These moderated discussions take place at a predetermined time, with a predetermined hashtag. They’re a great way to build community around your brand.

With more than 336 million active users, Twitter is one of the world’s most popular social networks. Twitter users are also super engaged—46% of them use the platform every day.

How do you take advantage of this powerful network? Get people talking!

Keep reading to find out:

How Twitter chats can help brands thrive A step-by-step breakdown of how to host your own successful Twitter chat The most important Twitter chat tips and best practices

Plus, as a thank you to our readers, we’ve included six free quote card templates that you can use to post questions and answers in your own Twitter chats.

 

Bonus: Get a set of 6 free, customizable Twitter card templates that will make your Twitter chats look professional, unique, and eye-catching.

7 reasons to host a Twitter chat

Done right, Tweet chats can be an important part of any Twitter marketing strategy. Here’s why:

1. Understand your audience

During the chat, you’ll learn more about what your target audience thinks. What are they curious about? What topics engage them most? What kind of language do they use?

Answering these questions will help you reach people more effectively. It can also give you some great ideas for your content marketing strategy!

2. Get customer feedback

Online contact forms aren’t exactly inviting. But Twitter chats feel intimate and conversational. For this reason, some customers prefer to ask questions via Tweets instead.

This is especially important for small businesses in their growth stages. Eighty-five percent of those on Twitter say the platform is important for customer service.

In a recent #Hootchat, we asked participants about the worst mistakes social media managers make at events. Along with some great answers, we also got a suggestion for a future giveaway.

Forget to bring a power bank to charge their devices! #HootChat

PS. Idea for next giveaway ????

— SERVPRO of Downey (@servprodowney) March 21, 2019

3. Build brand awareness

Tweet chats are open, public chats. They create opportunities for thousands of Twitter users to engage with your brand.

Think of Twitter chats as a form of free advertising (that people actually find valuable).

4. Establish your brand’s authority on a relevant topic

A successful Twitter chat can build your brand’s thought leadership strategy.

Starting a conversation about a topic signals that you’re in-the-know about that issue, such as Hootsuite and the topic of social media marketing. It also shows your community that you care about their perspectives.

5. Make connections with other leaders in your industry

Tweet chats bring professionals from around the world together. Because they’re public discussions, you never know who might chime in. This makes Tweet chats one of the most effective ways to connect with influencers in your industry.

For example, Gabriela Cardoza chimed in

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