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Original article published here.

If you include the right Instagram hashtags on your posts, you will likely see higher engagement than you would if you didn’t have any.

Why?

Because hashtags—a combination of letters, numbers, and emoji preceded by the # symbol (e.g. #NoFilter, #WorldCup)—categorize content and make it more discoverable. Anyone who clicks on a hashtag or searches for it will see a page with all the posts tagged with it.

How high up on a hashtag page your post appears depends on:

How often it’s used How popular your post is (does it already have a lot of likes and comments?) When you shared it (you find many old posts on hashtag searches) The strength of your audience (ie. do you have a large, engaged audience?)

The higher your post appears, the better, as it will be more discoverable by people who don’t already follow you.

This guide will teach you

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