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Original article published here.

Social media is a powerful research tool for companies who want to know what people think of them. (Hint: All companies should want to know what people think of them.)

But with more than three billion people using social networks, keeping track of what they say can seem like an overwhelming task. It can be hard to cut through all the noise to find the conversations that matter most to you.

That’s where social media monitoring tools come in. They can help you track and manage online conversations relevant to your brand, so the information comes to you, rather than you having to seek it out.

But before we get into the tools, let’s look at exactly what social media monitoring is.

Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips.

What is social media monitoring?

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