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Original article published here.

Got loads of fans for your social media campaigns?

Yes? Give yourselves a pat on the back.

Feels good to have all those views, likes, shares, and comments for your video, images, and posts, right?

Now what are you going do with all that attention on your brand?

It’s one thing to be seen. It’s another to inspire those fans and followers to take an intended and useful action.

Like hitting the buy, click, sign up, or call button.

You’re not doing this for popularity alone. You’ve got numbers to achieve, a boss to please, a job to keep.

Best way to do that?  Convert followers to leads and customers.

We’ve got some tips for you.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

1. Write to be understood

We humans get bombarded with 105,000 words a day, 23 words

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